THE ISTRI PROJECT
An initiative aimed at market transformation from coal as AN input fuel to LPG for ironing vyapaaris.
EVIDENCE FROM THE PILOT
The transformation has led to an increase in income for the nanopreneurs owing to greater productivity & reduction in fuel costs.
LPG IRON BOX
A deep customer research with ironing vyapaaris indicated a number of challenges - it was evident that they were using a strenuous and age-old appliance.
Not only was ironing with these boxes cumbersome and more time-consuming, but coal is a more expensive fuel. Through the design-thinking approach, a breakthrough solution to this problem was arrived at.
Switching to a more sustainable and regulated alternative:
LPG IRON BOX
OUR PATH TOWARDS
IMPACT AT SCALE
Venkatesh used a coal ironing box and earned INR 400- 500 daily but his income increased 1.4x times after transitioning to the LPG ironing boxes as now he can iron more clothes. Finishing is perfect in the LPG iron box. He says ‘Customers used to be unhappy with us whenever their clothes got burnt due to coal. Now we do not have any such problems. Further, Coal has to be changed 4-5 times a day. This time can be saved if you use an LPG iron box. The best part of this iron box is that we can adjust the heat based on the type of clothes we are ironing. ‘
Satheesh has been in the ironing business for the last 20 years in the same locality. Then Udhyam Vyapaar educated him about the benefits of the LPG iron-box. He says, “My work has become easy. Now customers are happy & satisfied, and I have benefitted from this. My hands used to become black because of working with coal and i used to end up staining the white clothes. The LPG iron box has solved this challenge too. Further, it took at least 20mins every time to heat the coal iron box, but the LPG iron box heats within 5 mins. I save time & customers are satisfied too.”
Sathya, a migrant from Tamil Nadu, runs an ironing business in Indira Nagar. She was the first entrepreneur to try the LPG-powered iron box under the coal-to-LPG initiative. Within a few months, she noticed the astounding impact of using the LPG iron box and hence bought a second LPG iron box for her husband who is also an ironing vyapaari. Post LPG adoption, the number of clothes ironed per day increased from 150 to 300 leading to an income upliftment. Her confidence grew manifold as she could iron delicate clothes without the risk of burning them with the cinder. Transforming to LPG iron box not only improved her productivity and confidence but also helped reduce the fuel consumption cost by almost 50%. Her success served as an inspiration to around 30 of her friends and family, who also adopted LPG Iron Box for their business.Sathya is but one example of the positive impact that a conversion from Coal to LPG has created, where story after story has shown similar results!
Working with Udhyam Vyapaar has been such an amazing experience, as we share similar values. The Udhyam Vyapaar team has not only helped thousands of ironing vyapaaris in Bengaluru but also enabled entrepreneurs like me to reach more vendors and create a positive impact on their lives. We are looking forward to building upon Udhyam's mission and reach more ironing vyaapris to help save the environment, safeguard their health and aid in income upliftment
Co-Founder, Gromor Finance
Working with Udhyam vyapaar on the coal to LPG project helped us in identifying an opportunity that not only was economically viable but also delivered social impact for the ironing community. We look forward to collaborating with Udhyam and continuing our work with this segment across regions.
Partner management , Futuristics Technotrade Services LLP
Working with Udhyam vyapaar on the coal to LPG project helped us in identifying a great business opportunity that delivers immense social impact for the ironing community. We look forward to collaborating with Udhyam and continuing our work with this segment across regions.
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