An initiative aimed towards market transformation from coal as an input fuel to a superior product for ironing vyapaaris.
Challenges
Istri vyapaaris are ubiquitous in every neighbourhood across India. These vyapaaris primarily use Coal-based iron boxes. This key asset of their business has not evolved from 19th century, though we are now in the 21st century.
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19th century solution to cater to modern day business demands
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Heating coal iron box takes up to 2 hour daily
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Reduced productivity Stagnation and efficiency in business
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Rise in coal prices
WHY LPG IRON BOX
Istriwalas operate using pushcarts to cater to their customers across different parts of the city. Due to the portable nature, they do not have access to a permanent electricity supply for their business. An LPG Iron box, connected to a commercial cylinder, changes how a vyapaari operates his business.
OUR APPROACH
The current Approach addresses the affordability, accessibility and awareness barriers to bring in sustainable ecosystem change
Accelerate Demand
- State Govt /CSRs for incentivizing adoption through subsidies
- Implementation Partners - for driving conversion
- Sanghas, Last-mile to build product awareness
Transform Market
- Manufacturers to produce more, improve Quality
- Retailers to stock more
- Financers for subsidy & loans
- Marketing Channels to enhance awareness
- After-Sales service points
Enable Sustenance
- Strengthen After-Sales service
- Measure Organic adoption of the new product
- Create awareness of results
STAKEHOLDERS
Manufacturers and
distributers
Istri Vyapaaris
Gas Suppliers
Partners and funders
OUR PRESENCE
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BENGALURU
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CHENNAI
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HYDERABAD
OUR PARTNERS
STORIES OF IMPACT
Venkatesh | Vyapaari
Venkatesh used a coal ironing box and earned INR 400- 500 daily but his income increased 1.4x times after transitioning to the LPG ironing boxes as now he can iron more clothes. Finishing is perfect in the LPG iron box. He says ‘Customers used to be unhappy with us whenever their clothes got burnt due to coal. Now we do not have any such problems. Further, Coal has to be changed 4-5 times a day. This time can be saved if you use an LPG iron box. The best part of this iron box is that we can adjust the heat based on the type of clothes we are ironing.
Saathesh | Bangalore based Vyapaari
The transition to an LPG iron box has significantly changed how I work. Working with coal used to leave my hands black, often staining the white clothes. The LPG iron box has eliminated this challenge. My customers are now happy and satisfied. Additionally, it heats up within just 5 minutes, saving me valuable time and ensuring customer satisfaction.
Satya | Bangalore based Vyapaari
Within a few months, I noticed the astounding impact of using the LPG iron box, so I decided to buy a second one for my husband, who is also an ironing vyapaari. The number of clothes we could iron per day increased from 150 to 300, leading to a significant upliftment in our income. Personally, I experienced a surge in confidence as I could now iron delicate clothes without the constant worry of burning them with cinder.