funDoo
ABOUT
A chat-based program created in collaboration with UNICEF India and YuWaah to deliver 21st century skills at scale. The program is available on Whatsapp and Facebook Messenger. funDoo is for the 300 million young Indians in the age group of 14 to 24 years who do not have access to holistic, quality education.
FUN
funDoo tasks are gamified interactions that challenge learners to do progressively complex tasks, while providing guidance and real-world nudges. To complete a task, the learner engages with the chatbot and carries out an activity in the real world, earning them points.
(SELF) LEARNING BY DOING
Since 21st century skills cannot be learnt through books alone, ‘doing’ is an essential part of building these skills. Our pedagogy derives from principles of experiential learning implemented through ‘tasks’.
LEVERAGING ACCESSIBLE TECHNOLOGY
funDoo is a chat-based program designed to deliver 21st century-skills at scale available on Whatsapp and Facebook Messenger.
SELF-PACED LEARNING
funDoo tasks are available on-demand and do not have a time limit, allowing learners to complete tasks and learn at their own pace.
USER PERSONA
GEETA
15 year old, ITI student doing a computer hardware course in Rajasthan.
- Technology access: 32GB smartphone, WhatsApp, Instagram, photo filters, games
- Beliefs about fun learning: YouTube videos, making videos, using internet/apps for problem solving (eg: using Google Maps for navigation)
- Pain points: Pressure to work, adverse peer influence, lack of motivation, and teacher guidance and overall support (eg: lack of teachers’ technical skills)
- Decisions influenced by: Teachers and friends
- Familiarity to objects and platforms: WhatsApp, Facebook, Instagram, FlipKart, Gaana, YouTube
